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<Research>Citi Predicts BABA-W, JD-SW to Log High- and Mid-Single-Digit YoY Growth in Double 11 Platform GMV
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This year marks the 17th anniversary of China's "Double 11" shopping festival, under which major e-commerce platforms launched their promotions from October 9 to 16, with a focus on direct price cuts, simple discounts, and improved shopping experience through AI tools, according to a Citi report.

Regarding BABA-W (09988.HK) (BABA.US), Citi will pay attention to Taobao Instant Commerce, Taobao Global, and AI applications.

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While those e-commerce companies are not expected to unveil their actual GMV or growth rates, Citi still anticipates BABA-W and JD-SW (09618.HK) to record high single-digit and mid-single-digit YoY growth in their GMV during the period.

Citi's pecking order for e-commerce: BABA-W > Pinduoduo (PDD.US) > JD-SW > Vipshop (VIPS.US).
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