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<Research>Citi Largely Raises TP for POP MART (09992.HK) to HKD308 as IP Recognition Increases
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Citi's research report covered POP MART (09992.HK), which is experiencing increasing global recognition of its iconic IPs and has successfully launched new products. As more companies join the trendy toy industry, Pop Mart's unique IP incubation and product development capabilities, along with its content-driven marketing strategy and strong new product launch channels, were envisioned to incessantly enhance the global recognition of its top IP, LABUBU.

Pop Mart's diversified IP strategy should lay the foundation for its long-term sustainable growth, the broker opined. The launch of new products may also serve as a short-term catalyst. The broker raised the group's earnings forecast for 2025-27 by 38-49%, expecting net profit growth of 124% and 40% for 2025 and 2026, respectively. The Buy rating was reiterated, and the target price was largely increased from HKD162 to HKD308.

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